Amar Choudary (born 4 January 1984), known professionally as Jiiva, is an Indian film actor and producer, who works mainly in Tamil cinema, as well as few films in Malayalam. He is the youngest son of film producer R. B. Choudary. He began his career as a child actor in 1991 in films produced by his father. He made his debut as a lead actor in his father’s 50th production, Aasai Aasaiyai (2003). After Sivaji Ganesan, Jiiva is the only Tamil actor to have been awarded at the Cyprus International Film Festival for his performance in the film Raam (2005).
After this, he has acted in other movies that have been successful, such as E (2006), Katradhu Tamizh (2007), Siva Manasula Sakthi (2009), Ko (2011), Nanban (2012), Neethaane En Ponvasantham (2012) and Endrendrum Punnagai (2013).